Magazine B

Magazine B Issue #16 : Aesop (2nd Edition)

IDR 375.000
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In 1987, Dennis Paphitis founded Aesop in Melbourne, Australia, to introduce groundbreaking skincare products that balance plant-based ingredients with scientifically backed and functional skin-friendly ingredients.

The brand exudes a keen affection for literature and art, and it has stepped away from conventional marketing strategies in the cosmetics industry — elements of a bold attitude that can be felt in unique ways in each store around the world. Merging with São Paulobased group Natura & Co in 2012,

Aesop moved to improve its core brand aesthetic and formulas to create high-quality products and a sustainable corporate vision that it continues to spread globally.

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