BRAND NAME : Adidas (2018)
PROJECT : Event Branding & Activation
ABOUT : adidas reached out to see how we can help with one of their brand activations. We were assigned to develop a playful installation that communicated the 3 products that were pushed during that campaign – EQT / ADI COLOUR / PROPHERE -followed by an experiential invitation for their influencers. In doing so, we had to also adhere to adidas’ new sustainable policy where the invitations needed to be reusable in someway. Our team presented an invitation that transformed into a paper toy and motivational art print, which were seen as a “collector’s item” rather than being discarded.