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Nike Sock Dart

BRAND NAME : NIKE Indonesia (2017)
PROJECT : Event Concepting & Management

Nike is an American multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. AGLXY has worked with Nike’s Indonesia office on a couple projects to assist the brand in introducing the brand’s latest footwear models. In the said endeavors, we provided with concept development, management and execution of the installation and event collaterals.

When Nike Indonesia was planning on holding an out-of-the-box seeding event for the Sock Dart, AGLXY was appointed to develop an experience for Nike’s KOLs (Key Opinion Leaders) to match the uniqueness of the shoe. In the end, we constructed an installation representing the “Fourth Dimension” as a way to symbolize the Sock Dart’s out-of-this-world design. Personalized laser-etched invitations, shoebox and KOL entrance videos were also produced.