KITH x BMW M4 Competition Coupé
New York-based brand Kith collaborates with BMW to release an exclusive special-edition version of the new BMW M4 Competition Coupé. Limited to 150 units worldwide, only 1 Coupé is for sale in Southeast Asia, and it's selling here in Jakarta.
From November 11 - 21, Kith & BMW's M4 Competition Coupé is unveiled to the public at the BMW Pavilion at the Gaikindo Indonesia International Auto Show (GIIAS) 2021 at ICE BSD.
“Everything we work on at Kith has to come from an authentic place,” says Kith founder Ronnie Fieg. “Some of my favourite memories from growing up are going to visit my grandfather and riding around in his BMWs in the 1980s. I remember he had an E21 320i and that his prized possession was an E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle.”
The M4 Competition Coupé is packed with unique little design details all around the car's interior and exterior.
The M4 Competition badge on the model’s boot lid has been replaced by a black Kith logo with BMW M stripes in the same style. This logo also appears in illuminated form below the head restraints in the M Carbon bucket seats, and Kith lettering is embossed into the black leather of the head restraints and centre console.
The Kith logo with BMW M stripes has silver lettering, while a special version of the period BMW logo adorns the bonnet, boot lid and steering wheel, with “Kith” replacing “BMW”.
Merging logos is a hallmark of the many partnerships Kith has forged with other globally renowned companies. But this is the first time BMW has altered its badge for a collaboration partner.
The fusion logo created for the 150 units of the BMW M4 Competition x KITH adds an extra ring around the BMW roundel in the BMW M colours light blue, dark blue and red. The rear of the BMW M4 Competition x KITH also has the black Kith logo with BMW M stripes. The special-edition models are available exclusively with the matte paint finishes Frozen Black, Frozen Dark Silver and Frozen Brilliant White in homage to the three most popular colours for the BMW E30 M3 back in the day.
One of the main highlights of the special-edition models is the Kith carbon-fibre roof design. For this optional extra, grey Kith lettering with BMW M stripes is woven into the roof surface. M Compound brakes with red callipers bearing the M logo come as standard.
Inside the BMW M4 Competition x KITH the tri-colour M Carbon bucket seats feature the BMW M colours light blue and red which add striking flourishes to the Merino full-leather trim in Black. Kith lettering is embossed into the black leather of the front and rear head restraints and centre armrest of the BMW M4 Competition x KITH. The centre console features an exclusive badge with the Kith logo and BMW M stripes. The illuminated M badge below the front head restraints also has Kith lettering.
The special-edition model has the same technical profile as the BMW M4 Competition Coupé. The new six-cylinder in-line engine is cut from the high-revving BMW M GmbH mould and uses the latest version of M TwinPower Turbo technology to produce 375 kW (510 hp), while torque peaks at 650 Nm (479 lb-ft). The eight-speed M Steptronic transmission Drivelogic is fitted as standard. The sprint from 0 – 100 km/h (62 mph) takes just 3.9 seconds, while 200 km/h (124 mph) is reached in 12.5 seconds. As well as classical rear-wheel drive, the BMW M4 Competition x KITH can – like the BMW M4 Competition Coupé – be specified as an option with M xDrive all-wheel drive.
In addition to the standard equipment of the BMW M4 Competition Coupé and the bespoke Kith collaboration features, the special-edition model can also be ordered with a selection of other extras. Like the M Compound brakes, M forged wheels and M Carbon bucket seats, the M Carbon exterior package, BMW Laserlight and BMW Individual lights Shadowline are standard. Plus, the cabin features Carbon Fibre interior trim strips and controls with electroplated applications.
To round out the collaboration, Kith offers a 96‑piece collection of exclusively designed apparel and accessories in all its stores and online.
According to BMW M GmbH CEO Markus Flasch, "The streetwear scene is transforming from a cultural phenomenon to a global life attitude, and is bringing a new and very distinct brand of exclusivity to many different areas.”
We are in an era where collaboration has become a fundamental aspect of reaching new audiences, and for small businesses that have always relied on strong community support, collaborations with luxury brands like BMW opens up new opportunities to grow and build larger communities.
Kith and BMW ride that culture and prove that any collaboration can transcend industries as long as each brand shares the same vision and goals.
